River Oaks Hospital Prenatal Package

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Project Details

The concept behind the new River Oaks Hospital prenatal package was that it tried to mimic a mothers baby bag. These bags are usually a mothers toolkit where she can find anything the baby might require; therefore, Solve decided that call-out information that needed to be highlighted was going to be found behind cut outs of baby items such as a teddy bear, a onesie, a baby bottle, and a baby toy. Similarly, all the hospital content was going to be held within a several page brochure and the audience could also find within this package a calendar of important prenatal classes and dates. This calendar was going to be printed on a magnetic sheet that expecting parents could place on their refrigerators or any other metallic surface. Finally, the entire package was coated with a soft touch finish that was supposed to mimic a baby's soft skin.

Skill Sets Utilized

Package Design
Typography and Layout
Concept and Systems Thinking

Print Portfolio

River Oaks Hospital Prenatal Package