St. Dominic Health Services - Gifted Hands Generous Hearts

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Project Details

Client

St. Dominic Health Services Foundation

Objective

System of collateral for St. Dominic Health Services Foundation's Capital Campaign. St. Dominic Health Services Foundation wanted one overall piece to house lots of information about their current and upcoming investment opportunities.

Creative Process

Though abstract in appearance at first, the artwork for the Capital Campaign Marketing piece was the dandelion. Not only does it represent the "wish" after blowing it, scattering it's seeds out into the world. But just examining ONE of those seeds under a microscope, you are able to see the network pattern that exists. A perfect metaphor for the campaign on every level. Once the concept was chosen Solve designed a unique flap folder where the envelope, contact card, individual information leaflets, and finally a DVD would go within. The individual information leaflets were color coordinated with 2 different gradients at the top (one that went from right to left and another that went from left to right). This was done so that the viewer could easily notice that each page was an individual piece pertaining to a different type of information.

So, in only one overall piece of marketing material, St. Dominic Health Services Foundation was able to educate potential donors what St. Dominic Health Services offers to the community. In the same package, they were able to outline their campaign, educate about St. Dominic and provide a quick means for response.

Skill Sets Utilized

Systems Thinking
Design Concepts
Type and Image

Print Portfolio

St. Dominic Health Services - Gifted Hands Generous Hearts